The use of country names in trademark registration remains a controversial issue, with no uniform approach within the intellectual property system. While such use may serve as a business strategy t...
<p><strong>Tác giả:</strong> Thị Hoàng Hạnh Nguyễn, Phạm Hồng Anh Nguyễn</p>
<p>The use of country names in trademark registration remains a controversial issue, with no uniform approach within the intellectual property system. While such use may serve as a business strategy to enhance corporate reputation and consumer confidence, it may also entail legal risks, mislead consumers as to the origin and quality of goods and services, and result in unfair competition. Based on an analysis of international treaties and the experience of the European Union and the United State...</p>
<p>📄 DOI: <a href="https://doi.org/https://doi.org/10.70236/khplvn.736" target="_blank" rel="noopener">https://doi.org/10.70236/khplvn.736</a></p>
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